How do you choose the right advertising channels for my offer?

We match your offer to the channels that deliver results — not just impressions. Based on your budget, GEO, and offer type, we recommend the best-fit options like Meta, TikTok, NewsBreak, BIGO Ads, and others proven to convert in your industry. Every recommendation is backed by internal benchmarks and campaign data.

How often will I hear from your team once campaigns are live?

You’ll get regular check-ins (Slack, Telegram, or scheduled calls) plus ongoing insights, optimization updates, and scaling recommendations. Our media planners stay active in your chats and available in your inbox.

Can you work with my existing tracking and analytics setup?

Absolutely. We support all major setups — from MMPs and GA4 to custom dashboards and postback integrations. Our team ensures data flows correctly and can assist with UTM parameters, tracking audits, or full implementation through our tech specialists.

Are creative insights included in media planning?

Absolutely. We provide data-backed creative recommendations to ensure your message resonates with the right audience, in the right format, at the right time.

What results should I realistically expect from your planning?

Every plan is built with performance benchmarks and industry-specific KPIs. We track and optimize toward measurable outcomes like CPA, ROAS, and CTR — and provide clear projections before we launch.

Scale With
Strategic
Media Planning

We help performance-driven brands and media buying teams launch, optimize, and scale across multiple ad platforms — delivering measurable results and maximum budget efficiency.

Let’s Plan

Our Certified Partnerships

Creative Strategy

2025

Media Strategy

2025

Google Partner

2024

EU Representative

2024

EU/US Representative

2024

What’s Included in Our Media Planning

Real Clients. Real Wins. Real Performance Growth

FinCore

Finance

42% Lower CPA

Lean testing combined with a clear channel strategy cut acquisition costs nearly in half while maintaining lead quality.

View the case study

Welloria

Health & Wellness

+83% ROAS

One cross-channel media plan eliminated waste and maximized returns, driving a significant boost in ad spend efficiency.

ClickSphere

Digital Services

3.6% CTR

CPA Below $2

Delivered high-intent traffic at scale through precise audience targeting and continuous optimization.

How It Works

Discovery & Analysis

Deep dive into your product, goals, and audience to spot opportunities and identify bottlenecks.

Strategy & Planning

Recommend optimal advertising channels and strategic campaign structures tailored specifically to your budget, geography, and industry.

Tracking & Creative Setup

Precision setup of tracking (pixel/postback), detailed UTM configuration, and strategic recommendations for high-performing creatives.

Launch & Optimization

Actively monitor the learning phase, optimizing bids, targeting, and creatives based on real-time performance insights.

Let’s Plan

Running Ads Without A Strategy Is Like Throwing Money Into The Void

No guesswork

No hunches. No assumptions. Every step of your media plan is rooted in data-driven insights, industry benchmarks, and a proven methodology.

No wasted spend

Every dollar matters. We track, optimize, and allocate your budget precisely, cutting what doesn't convert and amplifying what does.

Just strategic planning for performance

We build media strategies optimized to scale, matching your goals with the right channels, funnels, and creatives to deliver real, measurable results.

Let’s Plan

We Planned Their Media. They Got the Performance

We had the budget and the creatives — what we didn’t have was a scalable strategy. Point2Web gave us exactly that. Their planners built out a multi-channel launch plan, cleaned up our tracking setup, and helped us hit KPIs within two weeks. This wasn’t theory. It was action.

Ethan Parker

Wellness Subscription Brand

What impressed me most wasn’t just the plan — it was how precisely it was tailored to our funnel. They didn’t push channels just because they were trendy. Every decision felt strategic, data-backed, and clearly explained. Our CPA dropped by 34% within the first month.

Jacob Mitchell

Head of User Acquisition, Finance App

It felt like we finally had a real partner in our ad operations. Point2Web gave us daily visibility through PointBoard, flagged issues before they became problems, and stayed one step ahead with optimization ideas. I wish we’d started working with them sooner.

Sarah Collins

E-commerce Marketplace

We’ve scaled offers across Meta and TikTok before, but NewsBreak and BIGO Ads were completely new for us. Point2Web handled onboarding, structure, creative, compliance — all of it. We tested into new markets faster than I thought possible.

Grace Morgan

Mobile App Publisher

I expected help with planning. What I didn’t expect was how proactive and on it their team would be. Daily chats, clear feedback, and real insight into how to scale without wasting spend. It felt like they were running the campaigns with us — not just advising from the sidelines.

Olivia Carter

Health & Wellness Brand

Media Planning FAQs — Straight Answers, Real Results

Let’s Plan

Let’s Make Every
Ad Dollar Count

You’re already buying traffic — now it’s time to plan it smarter.

From strategy to scaling, we’ll help you launch, optimize, and grow with precision and clarity. Faster launches. Cleaner funnels. Stronger performance.

Let’s Plan