Welloria
Client Overview
Welloria is a health and wellness brand dedicated to helping people build healthier routines with science-backed products. With strong early traction, the brand’s leadership team set their sights on driving long-term profitability from marketing campaigns. They wanted to ensure that every advertising dollar delivered measurable returns and that scaling efforts wouldn’t be undermined by wasted spend.
Challenge
Welloria’s campaigns were active across multiple platforms, but they operated in silos. Budgets weren’t optimized holistically, leading to duplicated reach and inefficient allocation of resources. Tracking was fragmented, and it was difficult to get a true picture of performance. The result? Marketing dollars were being wasted, and the client lacked the clarity to fully optimize return on ad spend (ROAS).
Solution
We consolidated all campaigns into one coordinated, cross-channel media plan. This approach gave us complete visibility into budget flow and performance while eliminating duplicated efforts. Creative strategies were aligned across platforms to strengthen messaging consistency, while data integration allowed for real-time optimization. By aligning spend with proven high-return placements, Welloria could finally scale with confidence.
Results
The unified media plan not only cut waste but also transformed Welloria’s ad spend efficiency. Returns on advertising surged, demonstrating that streamlined planning and smart optimization can turn fragmented campaigns into a high-performing growth engine.
+83% increase in ROAS
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