TrueSpark
Client Overview
TrueSpark is a fast-growing dating platform designed to help users find meaningful connections in an increasingly crowded app marketplace. With strong user acquisition, the brand wanted to shift its focus toward optimizing the in-app experience to ensure users moved smoothly from sign-up to subscription.
Challenge
While traffic and installs were steady, the app faced bottlenecks in its conversion funnel. Many users were dropping off before completing profile creation or premium upgrades. The challenge was to identify the friction points inside the user journey and redesign the flow to encourage higher engagement and subscription rates without inflating ad costs.
Solution
We mapped the entire onboarding and conversion journey, identifying points where users were most likely to disengage. By simplifying the user flow, removing unnecessary steps, and optimizing conversion points with clear CTAs, TrueSpark was able to create a frictionless experience. Enhanced micro-interactions and contextual prompts further encouraged users to complete their journey.
Results
Enhanced user engagement through optimized user flow and streamlined conversion points not only boosted performance metrics but also drove a significant increase in revenue.
Conversion Rate: 17%
CPC decreased by 126.8%
Extra Revenue: $179,496.34
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