StoryPulse
Client Overview
StoryPulse is a content-driven brand aiming to capture attention through impactful storytelling. To diversify beyond mainstream platforms, they turned to NewsBreak — a fast-growing news and content discovery app — to connect with audiences in a highly contextual environment.
Challenge
StoryPulse needed to stand out in an environment where users were already flooded with headlines and articles. Standard ad placements felt too disruptive, leading to low engagement and limited impact. The challenge was to blend their storytelling into NewsBreak’s ecosystem in a way that felt native and compelling.
Solution
We leveraged NewsBreak’s native ad formats to deliver emotionally charged video and article-style creatives that felt like natural extensions of the feed. Storytelling hooks were crafted to match the browsing mindset of readers, while placements were optimized for relevance across lifestyle and entertainment categories.
Results
By aligning with NewsBreak’s native experience and tapping into contextual storytelling, StoryPulse scaled revenue effectively and deepened audience engagement.
+10% Revenue Growth
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