Mobile App | Dating

Client Overview

A mobile dating app sought to increase monetization by converting free users into paying subscribers.

Challenge

The app’s onboarding and purchase flow were cluttered, confusing, and full of friction points. Users dropped off before upgrading, leaving significant revenue potential untapped.

Solution

We executed a conversion-first redesign of the app. By cleaning up the user interface, simplifying navigation, and focusing on value-driven CTAs, we built a funnel that kept users engaged and guided them naturally toward purchase.