Lunara
Client Overview
Lunara is a digital services provider looking to expand its client base while keeping campaigns both scalable and profitable. Already established in its niche, the company turned to us for a cross-channel advertising approach that could deliver consistent daily results.
Challenge
While Lunara was running ads on both Google and Meta, the results were inconsistent. Performance fluctuated daily, revenue growth slowed, and budgets weren’t being used effectively. The challenge was to create a unified, stable system across two very different ad platforms — Google for high-intent searchers and Meta for broader awareness and retargeting.
Solution
We implemented a combined campaign strategy with daily optimization cycles. Google campaigns were refined to capture high-intent searches with precise keywords, while Meta campaigns focused on engaging creatives and storytelling to build awareness and conversions. Continuous A/B testing of creatives, bid strategies, and landing page flows ensured steady improvements. Conversion tracking across both platforms allowed real-time reallocation of budget toward the highest-performing segments.
Results
Through daily optimization and cross-channel balance, Lunara achieved the stability and profitability it needed to confidently scale campaigns further. In just 30 days, Lunara’s campaigns delivered measurable growth:
$21,000 Extra Revenue
Stronger Conversion Volumes
Sustained ROI Lift
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