Insurance

Client Overview

A leading insurance provider partnered with us to improve their online acquisition funnel. Despite steady traffic, their website struggled to convert visitors into policyholders.

Challenge

One key landing page was actively driving users away. Its layout lacked trust signals, and confusing message flow created friction at the very stage where conversions were most likely to happen.

Solution

We conducted a full UX audit of the insurance website and redesigned the underperforming page. By clarifying the message hierarchy, adding credibility markers, and simplifying the form experience, we removed barriers that had been holding users back.