Honeytoon
Client Overview
Honeytoon is a subscription-based comics platform offering creative, multilingual content for global audiences. With demand for digital entertainment rising, Honeytoon wanted to scale subscriptions and purchases quickly while keeping costs under control.
Challenge
Scaling across multiple geographies and languages while maintaining efficiency is never easy. Honeytoon needed to lower their cost per purchase, boost subscribers, and achieve measurable growth across Snapchat — all while staying compliant with the platform’s creative and policy requirements.
Solution
As an official Snapchat Business Partner, we provided a full-funnel campaign strategy. Ads were tailored for Snapchat’s native formats, with eye-catching videos, story-style sequences, and bright visuals to match the platform’s tone. Target Cost Bidding (tCPA) was used to optimize purchases, while multilingual targeting reached audiences in English, French, German, Spanish, Portuguese, and Italian. Weekly creative testing and a complete pixel + event setup ensured real-time insights and rapid optimization.
Results
By combining performance-driven strategy with platform expertise, Point2Web positioned Honeytoon for long-term growth on Snapchat. The campaign delivered rapid and efficient scale:
2.5x More Purchases
+250% New Subscribers MoM
–15.3% Cost Per Purchase
Best Performance: within the first 30 days of launch.
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