HomeIQ

Client Overview

HomeIQ provides professional home services tailored to busy homeowners who value reliability and convenience. With a strong service offering, the company’s goal was to modernize its digital presence and turn website visits into booked appointments.

Challenge

Although HomeIQ attracted traffic, conversions lagged behind expectations. The existing website was outdated and failed to communicate value effectively. CTAs were weak, the user journey felt cluttered, and potential customers weren’t confident enough to take the final step of booking services.

Solution

We modernized the website design to create a clean, trustworthy, and customer-first experience. The user journey was streamlined, removing unnecessary barriers and guiding visitors toward conversion. Stronger, strategically placed CTAs reinforced value and urgency, while service highlights made the offering more compelling.