Essay Services | EDU
Client Overview
Our client operates in the competitive Essay Writing Services vertical, where market shifts and the rise of AI-powered tools have made differentiation critical. Despite new challenges, the demand for authentic, human-written essays remained strong. To capture this demand, the client partnered with us to build a scalable and compliant advertising funnel that could consistently deliver high-quality conversions.
Challenge
The essay writing market was becoming increasingly saturated. AI-driven tools flooded the space with low-quality, robotic content, while ad restrictions on many platforms made it difficult to scale campaigns. The client needed a traffic source with fewer creative limits, room to grow, and performance potential that justified ongoing investment.
Solution
We identified Microsoft Ads as the ideal platform, offering a unique, solvent audience and lower competition compared to other channels. We designed a custom campaign structure tailored to the essay vertical, launched with a clear scale strategy, and continuously optimized for cost efficiency and compliance. Smart funnel designs guided users seamlessly from click to conversion, while consistent A/B testing maximized CTR and CR.
Results
Microsoft Ads proved to be a scalable, stable, and conversion-ready channel, helping the client achieve sustainable growth in a compliance-heavy vertical.
CPC: $2.8 (Brand A) | $3–$3.5 (Brand B)
CR: 4–5% (Brand A) | 2–2.7% (Brand B)
CTR: 3–4% (Brand A) | 3–3.6% (Brand B)
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