BrightReach

Client Overview

BrightReach is an innovative retail brand focused on engaging younger audiences with interactive shopping experiences. With Snapchat’s popularity among Gen Z and millennials, the brand identified it as a key platform to expand reach and drive conversions.

Challenge

Although BrightReach had an established presence on other social platforms, their Snapchat ads weren’t delivering the expected performance. Static creatives struggled to capture attention in a highly visual environment, while CPAs remained higher than desired. The challenge was to leverage Snapchat’s unique ad formats to boost engagement and efficiency.

Solution

We tapped into Snapchat’s AR lenses and dynamic product ads to create immersive shopping experiences. By combining interactive try-on features with personalized catalog ads, BrightReach was able to engage users at a deeper level. Campaigns were optimized in real time to balance scale with cost efficiency.