Beauty E-Commerce Brand
Client Overview
This fast-growing beauty e-commerce brand is a leader in the pro-age movement, creating high-quality cosmetics designed specifically for women aged 45+. With +227% YoY turnover and projected revenue of €22M in 2024, the company was already a strong player in the Baltics and beyond. To continue this momentum, they sought to expand their footprint in the U.S., but they needed a strategy that combined scale with cost efficiency.
Challenge
In the world of beauty e-commerce, profitability can quickly erode when acquisition costs rise too high. The brand needed to keep CPAs within the $47–$50 range while still achieving strong ROAS. At the same time, they aimed to connect authentically with pro-age audiences, a segment often underserved by mainstream beauty campaigns. The key challenge: grow fast in a competitive U.S. market without overspending.
Solution
We designed and executed a fully managed campaign on NewsBreak, leveraging the platform’s native ad formats for maximum authenticity. Campaigns targeted women 45+ with storytelling-focused creatives, including native-style videos, before/after transformations, and empowering pro-age messaging. Pixel tracking and a balanced bidding strategy (70% Max Conversion, 30% tCPA) ensured efficient spend. Retargeting and continuous creative testing drove higher engagement and conversion at scale.
Results
By combining native-style creatives with precise optimization, we helped the brand achieve sustainable growth while staying profitable. The campaign exceeded expectations, balancing efficiency with growth:
120% ROAS
$47–$50 CPA
+10% Revenue Growth in 1 Month
25% ROAS lift
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