Campaigns That Prove Efficiency and Scale Can Go Hand in Hand

point2web - case studies 1

+639%

ROI From one
insurance website
redesign

$179K

Extra Revenue
Generated from a mobile
dating app campaign

500+

Conversions Achieved in
just 30 days for a dating
brand via Microsoft Ads

120%

ROAS Delivered for a
beauty e-commerce
campaign on NewsBreak

point2web - case studies 2

FinCore

Finance | Media planning

42% Decrease in CPA

  • Lean testing framework cut wasted spend.
  • Channel strategy focused the budget on top performers.
  • Efficiency and scalability secured in a crowded market.
point2web - case studies 3

Welloria

Health & Wellness | Media planning

+83% ROAS

  • Fragmented campaigns unified into one cross-channel plan.
  • Duplicated spend eliminated, tracking made transparent.
  • Scaled with confidence and stronger returns.
point2web - case studies 4

ClickSphere

Digital Services | Media planning

3.6% CTR · CPA Below $2

  • Advanced segmentation targeted only high-intent users.
  • Continuous optimization removed low-value traffic.
  • Scaled growth while keeping acquisition costs low.
point2web - case studies 5

TrueSpark

Dating App | CRO

17% CR · –126.8% CPC · $179K Extra Revenue

  • Simplified user flow reduced friction and drop-offs.
  • Micro-interactions and prompts boosted subscriptions.
  • Revenue surged with higher engagement rates.
point2web - case studies 6

PrimeProtect

Insurance | CRO

+39% CR · 639% ROI · $21K Extra Revenue

  • Landing page redesigned to build trust.
  • Simplified forms removed barriers to conversion.
  • ROI skyrocketed through credibility-focused UX.
point2web - case studies 7

HomeIQ

Home Services | CRO

22.94% CR · +75% ROI · $17.6K Extra Revenue

  • Modernized UX design created a trustworthy experience.
  • Streamlined journey minimized booking friction.
  • CTAs strengthened to drive service sign-ups.
point2web - case studies 8

BrightReach

Retail (Snapchat Ads) | premium advertising channels

+280% ROAS · –35% CPA

  • AR lenses + dynamic product ads boosted engagement.
  • Real-time optimization balanced scale with cost.
  • Snapchat’s native formats delivered standout results.
point2web - case studies 9

StoryPulse

Media (NewsBreak Ads) | premium advertising channels

+10% Revenue Growth

  • Native-style storytelling blended into NewsBreak feeds.
  • Video + article formats built emotional connections.
  • Contextual placements scaled revenue effectively.
point2web - case studies 10

ClickForge

Digital Services (Microsoft Ads) | premium advertising channels

4–5% Conversion Rate on Compliance Campaigns

  • High-intent keywords tapped into B2B-ready audiences.
  • Ads + landing pages built to stay compliant yet persuasive.
  • Stable growth achieved in a strict ad environment.
point2web - case studies 11

Essay Services

EDU (Microsoft Ads) | creative studio

4–5% CR · 3–4% CTR · $2.8–$3.5 CPC

  • Smart funnels tailored for the essay vertical.
  • Microsoft Ads unlocked solvent, low-competition traffic.
  • Scalable, stable performance with compliance built in.
point2web - case studies 12

Insurance

Website Optimization | creative studio

+639% ROI

  • UX audit exposed one page driving users away.
  • Redesign added trust signals + simplified messaging.
  • Bounce rates dropped, conversions lifted dramatically.
point2web - case studies 13

Dating

Microsoft Ads | creative studio

500+ Conversions in 30 Days

  • Built policy-safe campaigns in a compliance-heavy niche.
  • Targeting tapped into high-intent user segments.
  • Growth scaled fast while maintaining compliance.
point2web - case studies 14

Mobile App

Dating | creative studio

$179K Extra Revenue · 17% CR · 126.8% CPC Improvement

  • Lean testing framework cut wasted spend.
  • Channel strategy focused the budget on top performers.
  • Efficiency and scalability secured in a crowded market.
point2web - case studies 15

Beauty E-Commerce

NewsBreak | Hands-on Acquisition

120% ROAS · $47–$50 CPA · +10% Revenue Growth

  • Native-style videos + pro-age messaging resonated with women 45+.
  • Pixel tracking + smart bidding kept spend efficient.
  • Retargeting + creative testing lifted ROAS by 25%.
point2web - case studies 16

Honeytoon

Entertainment (Snapchat Ads) | Hands-on Acquisition

2.5x Purchases · +250% Subscribers · –15.3% CPP

  • Full-funnel campaign across 6 languages.
  • Creative testing matched Snapchat-native style.
  • Pixel setup enabled real-time performance tracking.
point2web - case studies 17

Lunara

Digital Services (Google + Meta) | Hands-on Acquisition

$21K Extra Revenue in 30 Days

  • Google captured high-intent leads, Meta built demand.
  • Daily optimizations kept ROI consistent.
  • A/B tested creatives improved CTR and conversions.