Case Study: Point2Web Helps Honeytoon Drive 2.5x Purchases via Snapchat Ads

To scale quickly and efficiently, Honeytoon partnered with Point2Web, an official Snapchat Business Partner, to launch a full-funnel Snapchat campaign focused on data, performance, and creativity. The result?

Explosive growth in subscriptions and purchases, all while lowering costs.

About the Brand

How Point2Web Helped

We provided:

• Access to agency-level support and onboarding through our Snapchat Business Partner status
  
• Strategic guidance on campaign structure, optimization windows, and bidding models
  
• Creative testing frameworks tailored for Snapchat’s native formats
  
• Real-time collaboration to troubleshoot issues, refine audiences, and scale what worked
  
• Insights from platform expertise that helped accelerate performance in multiple languages
  

Campaign Objectives

• Lower Cost Per Purchase Optimization — Achieved: -15.3% vs previous average
• Increase Purchases — Result: 2.5x more purchases
• Boost Subscribers — +250% new subscribers month-over-month
• Build awareness with a Snapchat marketing case study that shows measurable results

Honeytoon needed scale, and Point2Web delivered with a clear strategy to grow fast while keeping spend efficient.

Strategy

Target Audience

• Broad targeting ad strategy across adults 21+ speaking English, French, German, Spanish, Portuguese, and Italian
• A 7-day click / 0-day view conversion window
• Interests: Comics, storytelling, creative content
• Weekly creative ad strategy tests using videos, visual hooks, and value-driven messaging

Creative Approach

• Eye-catching videos and story-style creatives
• Bright visuals to match the app’s content style
• Clear value props (“Read Free Comics”, “New Stories Every Day”)
• A creative ad strategy example tailored to drive installs and subscriptions

Implementation

• Platform: Snapchat
• Setup: Target Cost Bidding (tCPA) with a broad targeting ad strategy
• Tracking: Full pixel setup for real-time performance data
• Budgeting: Heavy early investment for quick learning, followed by ongoing optimization

Working closely with Honeytoon, Point2Web advised on testing structures, budget allocation, and audience configuration. We helped them identify which creatives and ad sets to prioritize, optimize underperformers, and continuously iterate with weekly variations based on performance data.

Results

• +250% New Subscribers (MoM)
• 2.5x Purchases
• -15.3% Cost Per Purchase
• Best Performance: First 30 Days After Launch

With a smart mix of Snapchat ad targeting strategy, creative testing, and efficient spend, Honeytoon hit their KPIs fast, proving that performance and scale can go hand in hand.

Client Testimonial

“Thanks to the dedicated support from Snapchat and our agency, along with a strategic approach, data-driven decisions, and a commitment to excellence, we have achieved and exceeded our campaign goals. Our advertising efforts have seen significant growth and efficiency. We highly recommend Point2Web as a trusted partner for performance-driven success.”

Insights & Learnings

Challenges & Solutions

Early Ad Rejections
Solution: Refined creatives to meet Snapchat policies

Scaling While Maintaining Efficiency
Solution: Used Target Cost bidding and continuous creative refreshes

Conversion Tracking Setup
Solution: Implemented a complete Snapchat pixel + event structure for clear data

Best Practices

• Focus on platform-native ad formats for engagement
• Use a broad targeting ad strategy to discover new segments
• Apply a creative ad strategy, testing every week
• Optimize based on real-time performance tracking

Next Steps

• New user onboarding journey
• More UGC-style ad creatives
• Scaling campaigns to new markets
• Ongoing testing and optimization

Point2Web’s role as a strategic media partner, offering platform access, campaign support, and expert guidance, was key to enabling Honeytoon’s performance breakthrough.

About Point2Web

Your Ultimate Marketing Powerhouse

Point2Web is the first official representative in Europe managing clients on behalf of NewsBreak.

We support advertisers and media buying agencies with full-service media planning, media buying, CRO-driven strategies, and high-performing creatives.

We offer services for: 

Advertisers & Media Buying Agencies:

• Premium advertising channels for maximum reach
• Strategic media planning
• Hands-on user acquisition & campaign scaling
• Conversion rate optimization for higher profits
• Creative Studio – ad creatives that convert

Our focus is simple: maximize performance, scale brands, and drive results.

Want results like this?

Book a Strategy Session — Let’s talk about your growth goals.